Noam water
Consumer BrandBuilding awareness, demand, and trust for a new category in the American Orthodox market.
THESTARTINGPOINT
When Noam came to us, the product had already been advertised in America for over a year - with little traction. The market didn’t fully understand the product, the need, or why it belonged in every home.
The challenge wasn’t just to advertise Noam. It was to educate the market.
THECHALLENGE
Low Awareness
The category was still unfamiliar to much of the market at the time.
Trust Needed
The audience needed to understand reliability, kashrus, Shabbos use, and daily value.
New Home Habit
Most families were not used to having this kind of system at home.
Clear Messaging
The product needed to feel simple, useful, and relevant - not technical.
THECHALLENGE
Low Awareness
The category was still unfamiliar to much of the market at the time.
Trust Needed
The audience needed to understand reliability, kashrus, Shabbos use, and daily value.
New Home Habit
Most families were not used to having this kind of system at home.
Clear Messaging
The product needed to feel simple, useful, and relevant - not technical.
THE STRATEGY
We built the strategy in stages - first explaining the product, then building trust, then turning Noam into a familiar name across the Orthodox American market.
Educate the Market
Explain what Noam is, how it works, and why families need it.
Build Trust
Highlight kashrus, Shabbos compatibility, safety, convenience, and everyday use.
Create Familiarity
Show Noam again and again across the places the audience already pays attention to.
Move from Need to Norm
The message shifted from “this is useful” to “this is what every home should have.”
THE STRATEGY
We built the strategy in stages - first explaining the product, then building trust, then turning Noam into a familiar name across the Orthodox American market.
Educate the Market
Explain what Noam is, how it works, and why families need it.
Build Trust
Highlight kashrus, Shabbos compatibility, safety, convenience, and everyday use.
Create Familiarity
Show Noam again and again across the places the audience already pays attention to.
Move from Need to Norm
The message shifted from “this is useful” to “this is what every home should have.”
FROM EDUCATION TO DEMAND
At first, the market needed to understand the product. Later, the market needed to feel they were missing it.
FROM EDUCATION TO DEMAND
At first, the market needed to understand the product. Later, the market needed to feel they were missing it.
THEMARKETINGSYSTEM
A complete campaign system built across every touchpoint -from awareness and education to repeated visibility, sales support, and market demand.
THEMARKETINGSYSTEM
A complete campaign system built across every touchpoint -from awareness and education to repeated visibility, sales support, and market demand.
The first campaign.shoot focused onmarket education
At that stage, the audience still needed to understand the product, the need, and the everyday problems Noam was solving. We used actors to create familiar home scenarios - preparing water for Shabbos, keeping children safe, and replacing the old routines of boiling, filling, and waiting with one simple system.
The first campaign.shoot focused onmarket education
At that stage, the audience still needed to understand the product, the need, and the everyday problems Noam was solving. We used actors to create familiar home scenarios - preparing water for Shabbos, keeping children safe, and replacing the old routines of boiling, filling, and waiting with one simple system.
THE SECOND CAMPAIGN POSITIONED NOAM AS THE OBVIOUS 2026 UPGRADE
In 2026, water shouldn’t take work. Noam made hot and cold water feel like something that should simply be ready.
THE SECOND CAMPAIGN POSITIONED NOAM AS THE OBVIOUS 2026 UPGRADE
In 2026, water shouldn’t take work. Noam made hot and cold water feel like something that should simply be ready.
FAMILIARFACES USINGNOAM
A short social-proof video showing familiar names already using Noam in their own homes.
FAMILIARFACES USINGNOAM
A short social-proof video showing familiar names already using Noam in their own homes.
EXPO BOOTH EXPERIENCE
We created Noam’s full expo booth system - walls, brochures, raffle materials, cards, and branded touchpoints designed to support in-person sales and brand recognition.
EXPO BOOTH EXPERIENCE
We created Noam’s full expo booth system - walls, brochures, raffle materials, cards, and branded touchpoints designed to support in-person sales and brand recognition.
THE THIRDCAMPAIGNSHOWING LIFE WITH NOAM
Rather than focusing on pain points, this campaign highlights the lifestyle Noam creates. Cold water after a long day, coffee in the office, a warm bottle for the baby - simple moments that show how seamlessly Noam becomes part of daily life.
THE THIRDCAMPAIGNSHOWING LIFE WITH NOAM
Rather than focusing on pain points, this campaign highlights the lifestyle Noam creates. Cold water after a long day, coffee in the office, a warm bottle for the baby - simple moments that show how seamlessly Noam becomes part of daily life.
JULY 4TH VIDEO
A short Noam video created around America’s 250th Independence Day and a matching $250 offer.
JULY 4TH VIDEO
A short Noam video created around America’s 250th Independence Day and a matching $250 offer.
THE IMPACT
The campaign didn’t just increase visibility. It changed the market response.
Full containers were sold into the American market.
Daily inquiries grew from a handful to hundreds.
Noam became a familiar name in the Orthodox American market.
Noam’s presence grew across media, events, and community placements.
The U.S. operation grew together with the demand.
THE IMPACT
The campaign didn’t just increase visibility. It changed the market response.
Full containers were sold into the American market.
Daily inquiries grew from a handful to hundreds.
Noam became a familiar name in the Orthodox American market.
Noam’s presence grew across media, events, and community placements.
The U.S. operation grew together with the demand.
WHAT WE BUILT
Market Strategy / Campaign Messaging /
Media Planning
Video Concepts / Print Ads / WhatsApp
Status Ads / Billboards
Brochures / Fair Booth Materials / Brand
Touchpoints / PR Articles
WHAT WE BUILT
Market Strategy / Campaign Messaging /
Media Planning
Video Concepts / Print Ads / WhatsApp
Status Ads / Billboards
Brochures / Fair Booth Materials / Brand
Touchpoints / PR Articles
FROM A NEW PRODUCT TO A FAMILIAR NAME
What began as a product people needed explained became a brand families recognized, trusted, and asked for.
Strategy · Campaigns · Video · Print · Outdoor · PR · Sales Materials
FROM A NEW PRODUCT TO A FAMILIAR NAME
What began as a product people needed explained became a brand families recognized, trusted, and asked for.
Strategy · Campaigns · Video · Print · Outdoor · PR · Sales Materials
EVERY PROJECT NEEDS MORE THAN CREATIVE.
It needs the right strategy, the right message, and a system built around the people it needs to reach.
EVERY PROJECT NEEDS MORE THAN CREATIVE.
It needs the right strategy, the right message, and a system built around the people it needs to reach.