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Building awareness, demand, and trust for a new category in the American Orthodox market.
When Noam came to us, the product had already been advertised in America for over a year - with little traction. The market didn’t fully understand the product, the need, or why it belonged in every home.
The challenge wasn’t just to advertise Noam. It was to educate the market.
The category was still unfamiliar to much of the market at the time.
The audience needed to understand reliability, kashrus, Shabbos use, and daily value.
Most families were not used to having this kind of system at home.
The product needed to feel simple, useful, and relevant - not technical.
The category was still unfamiliar to much of the market at the time.
The audience needed to understand reliability, kashrus, Shabbos use, and daily value.
Most families were not used to having this kind of system at home.
The product needed to feel simple, useful, and relevant - not technical.
We built the strategy in stages - first explaining the product, then building trust, then turning Noam into a familiar name across the Orthodox American market.
Explain what Noam is, how it works, and why families need it.
Highlight kashrus, Shabbos compatibility, safety, convenience, and everyday use.
Show Noam again and again across the places the audience already pays attention to.
The message shifted from “this is useful” to “this is what every home should have.”
We built the strategy in stages - first explaining the product, then building trust, then turning Noam into a familiar name across the Orthodox American market.
Explain what Noam is, how it works, and why families need it.
Highlight kashrus, Shabbos compatibility, safety, convenience, and everyday use.
Show Noam again and again across the places the audience already pays attention to.
The message shifted from “this is useful” to “this is what every home should have.”
At first, the market needed to understand the product. Later, the market needed to feel they were missing it.
At first, the market needed to understand the product. Later, the market needed to feel they were missing it.
A complete campaign system built across every touchpoint -from awareness and education to repeated visibility, sales support, and market demand.
A complete campaign system built across every touchpoint -from awareness and education to repeated visibility, sales support, and market demand.
At that stage, the audience still needed to understand the product, the need, and the everyday problems Noam was solving. We used actors to create familiar home scenarios - preparing water for Shabbos, keeping children safe, and replacing the old routines of boiling, filling, and waiting with one simple system.
At that stage, the audience still needed to understand the product, the need, and the everyday problems Noam was solving. We used actors to create familiar home scenarios - preparing water for Shabbos, keeping children safe, and replacing the old routines of boiling, filling, and waiting with one simple system.
In 2026, water shouldn’t take work. Noam made hot and cold water feel like something that should simply be ready.
In 2026, water shouldn’t take work. Noam made hot and cold water feel like something that should simply be ready.
A short social-proof video showing familiar names already using Noam in their own homes.
A short social-proof video showing familiar names already using Noam in their own homes.
We created Noam’s full expo booth system - walls, brochures, raffle materials, cards, and branded touchpoints designed to support in-person sales and brand recognition.
We created Noam’s full expo booth system - walls, brochures, raffle materials, cards, and branded touchpoints designed to support in-person sales and brand recognition.
Rather than focusing on pain points, this campaign highlights the lifestyle Noam creates. Cold water after a long day, coffee in the office, a warm bottle for the baby - simple moments that show how seamlessly Noam becomes part of daily life.
Rather than focusing on pain points, this campaign highlights the lifestyle Noam creates. Cold water after a long day, coffee in the office, a warm bottle for the baby - simple moments that show how seamlessly Noam becomes part of daily life.
A short Noam video created around America’s 250th Independence Day and a matching $250 offer.
A short Noam video created around America’s 250th Independence Day and a matching $250 offer.
The campaign didn’t just increase visibility. It changed the market response.
Full containers were sold into the American market.
Daily inquiries grew from a handful to hundreds.
Noam became a familiar name in the Orthodox American market.
Noam’s presence grew across media, events, and community placements.
The U.S. operation grew together with the demand.
The campaign didn’t just increase visibility. It changed the market response.
Full containers were sold into the American market.
Daily inquiries grew from a handful to hundreds.
Noam became a familiar name in the Orthodox American market.
Noam’s presence grew across media, events, and community placements.
The U.S. operation grew together with the demand.
Brochures / Fair Booth Materials / Brand Touchpoints / PR Articles
Market Strategy / Campaign Messaging / Media Planning
Video Concepts / Print Ads
WhatsApp Status Ads / Billboards
Brochures / Fair Booth Materials / Brand Touchpoints / PR Articles
Market Strategy / Campaign Messaging / Media Planning
Video Concepts / Print Ads
WhatsApp Status Ads / Billboards
What began as a product people needed explained became a brand families recognized, trusted, and asked for.
Strategy · Campaigns · Video · Print · Outdoor · PR · Sales Materials
What began as a product people needed explained became a brand families recognized, trusted, and asked for.
Strategy · Campaigns · Video · Print · Outdoor · PR · Sales Materials
It needs the right strategy, the right message, and a system built around the people it needs to reach.
It needs the right strategy, the right message, and a system built around the people it needs to reach.